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October 16, 2015Journal of Marketing Research

Competitive Advantage through Engagement

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VKV. KumarAPAnita Pansari

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Kumar et al. (2015) studied this question.

synapsesocial.com/papers/69d8f2a71ab91f1400bedaebhttps://doi.org/10.1509/jmr.15.0044
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