A Study On Customer Satisfication Towards Adidas Products With Special Refrence To Coimbatore City

Adidas is a leading global sportswear brand, Adidas has established a strong market presence in India, particularly in urban regions like Coimbatore, where consumer preferences and brand loyalty are rapidly evolving. This study employs a structured questionnaire to gather primary data from a sample of respondents in Coimbatore. The collected data is analysed using statistical tools to understand customer perceptions and expectations. The findings reveal key factors influencing customer satisfaction, including product durability, comfort, brand image, and after-sales service. The study also highlights areas where Adidas can enhance its offerings to improve customer loyalty and competitiveness in the market. The insights derived from this research will be valuable for both marketers and brand managers aiming to strengthen Adidas's market position in Coimbatore and similar emerging urban markets. The study provides useful insights for Adidas in understanding customer needs and expectations in Coimbatore. It emphasizes the importance of continuous product innovation and effective customer engagement. The results can help the brand refine its marketing strategies to better connect with its target audience. This research also contributes to the broader understanding of consumer behaviour in the sportswear segment. Overall, it serves as a valuable resource for future studies and business decisions.