This paper investigates the evolving role of intellectual property (IP) frameworks in shaping the growth and resilience of London’s fashion industry, particularly in the wake of Brexit and global digital transformation. As London asserts itself as a leading fashion capital, designers and brands face both opportunities and challenges in navigating a fragmented IP landscape. The research evaluates how existing IP protections support innovation, brand identity, and economic sustainability, while also examining the limitations posed by counterfeiting, legal inaccessibility for small designers, and regulatory divergence from the European Union. Drawing on a wide range of legal, economic, and policy-oriented literature, this study emphasizes the importance of adaptive legal policies, international cooperation, and emerging technologies like blockchain and AI in enhancing IP enforcement. It also highlights the gaps in current frameworks and suggests reforms to strengthen protections for creatives, ensuring that London remains a hub for ethical, innovative, and globally competitive fashion.
Keith Hill (2025) studied this question.