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February 14, 2026BMJ Open0 citationsOpen Access

Learning from patients about their experiences with early adoption of virtual care appointments in primary care in Ontario, Canada during the COVID-19 pandemic: a qualitative study

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RARachelle AshcroftSDSimone DahrougeSLSC Lam

Key Points

  • This study aims to explore patients' experiences with virtual appointments in primary care during the COVID-19 pandemic.
  • Conducted semi-structured interviews with 55 primary care patients in Ontario, Canada
  • Focused on experiences with telephone and video encounters
  • Analyzed data to identify recurring themes about virtual care
  • Identified seven themes regarding patients' experiences with virtual care appointments
  • Patients reported enhanced access to care and general satisfaction with virtual appointments
  • Highlighted the importance of maintaining patient-provider relationships and addressing appointment length concerns

Abstract

Objective The objective of this study was to examine patient experiences with virtual (telephone and video) encounters in primary care and make recommendations to inform the broader adoption of virtual care. Design A descriptive qualitative study using semi-structured interviews for data collection. Setting Ontario, Canada. Participants Fifty-five primary care patients across Ontario, Canada, who had experienced at least one virtual (telephone or video) encounter with a healthcare provider in primary care, participated in semi-structured individual interviews conducted between 15 January 2021 and 22 March 2021. Results With respect to patients’ experiences with virtual care appointments, we identified the following seven themes: (1) Enhancing access, (2) Importance of patient-provider relationship, (3) Active communication and attunement, (4) Assuring privacy and confidentiality, (5) Shorter appointments, (6) Asynchronous technologies being underutilised and (7) Strengthening the future of virtual care. Despite the rapid adoption of synchronous virtual care, participants generally reported positive experiences. Virtual care enhanced access to care and was overwhelmingly supported for continued use. While new patient-provider relationships faced challenges, pre-existing, positive relationships thrived. Concerns about the shortness of virtual care appointments were reported. Conclusions Virtual care offers a promising modality for patients to experience care. Moving forward, primary care practices should consider expanding options for asynchronous virtual care, consider the length of virtual care appointments and offer patients greater choice in the modality of their care appointments.

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Cite This Study

Ashcroft et al. (2026) studied this question.

synapsesocial.com/papers/6990113f2ccff479cfe57bdfhttps://doi.org/10.1136/bmjopen-2025-111247
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