I know it – I like it – I buy it! The role of knowledge for the adoption of battery-electric and hydrogen vehicles

Key Points

• Adoption of battery-electric and hydrogen vehicles is significantly influenced by consumer knowledge and awareness.
• Key evidence shows that increased understanding of environmental impacts enhances purchase intentions for these vehicle types.
• Observation focused on consumer behavior related to battery-electric and hydrogen vehicles, utilizing surveys to gather insights.
• Findings highlight the importance of enhancing consumer knowledge to promote sustainability in the automotive sector.