Digital Communication Strategies for Culinary Medicine in Cancer Prevention and Survivorship: Information-Seeking Habits and Content Preferences of Online Cooking Media Among Adults Participating in Four Cancer Prevention and Control Cohort Studies
Cross-sectional survey explores online cooking preferences in adults, suggesting insights for digital culinary medicine interventions.
Key Points
This research aims to explore the information-seeking habits and content preferences regarding culinary medicine among adults in cancer prevention cohorts.
Conducted a cross-sectional survey among participants from four cohort studies at MD Anderson Cancer Center.
Examined current cooking practices, information-seeking behavior, and content preferences for digital interventions.
Evaluated responses to online cooking videos using descriptive statistics and thematic analysis.
Majority of respondents were women, aged around 58 years.
78.4% prepared meals at home four or more days a week.
Search engines were the most common method for finding recipes online.
Participants preferred 2-4 minute cooking videos, valuing host personality and production quality.