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April 4, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCH0 citationsOpen Access

Role of Social Media Influencers in Shaping Customer Expectations and Actual Dining Experience in Coimbatore City Restaurants

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DMDr. C. MAYILSAMYHRHARSITHAA RSRSHRUTHI R

Key Points

  • To explore how social media influencers shape customer expectations and experiences in restaurants.
  • Analyzed social media content from Instagram and YouTube.
  • Conducted surveys on consumer perceptions of dining influenced by social media.
  • Evaluated the impact of visual content on dining choices.
  • Influencers significantly enhance customer expectations regarding dining experiences.
  • Visual content shared by influencers strongly affects restaurant selection.
  • Consumer perceptions are notably shaped by social media engagement with influencers.

Abstract

The growth of digital media has significantly transformed consumer behaviour, especially in the way people search for information and make dining decisions. Social media platforms such as Instagram and YouTube have become major sources of information for food and restaurant choices. Influencers play a key role in this space by sharing visually appealing content about food, ambience, and dining experiences, which strongly influence customer perceptions and restaurant selection.

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Cite This Study

MAYILSAMY et al. (2026) studied this question.

synapsesocial.com/papers/69d0af68659487ece0fa553bhttps://doi.org/10.56975/jaafr.v4i3.506177
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Role of Social Media and Online Reviews in Influencing Consumer Preferences for Food Delivery Platforms2025
  2. 2Determinants of Consumer Preference Transformation Towards Theme-Based Restaurants in Chennai2026
  3. 3A Comprehensive Analysis of Social Media Platforms and their Impact on E-Consumer Purchase Behavior (With Reference to Coimbatore City)2024 · 1 citations
  4. 4A STUDY ON HOW INSTAGRAM INFLUENCERS SHAPE AND AFFECT THE BUYING BEHAVIOUR PREFERENCE & PURCHASE DECISION OF CONSUMER2026
  5. 5A Study on Impact of Social Media in Buying Behaviour with Special Reference to Madurai City2025