Randomized trial demonstrates fair pricing and increased transparency in agricultural markets, suggesting improved farmer incomes.
Key Points
The central aim is to transform India's agricultural supply chain by creating a direct connection between farmers and consumers, eliminating middlemen.
Developed a digital platform integrating AI and voice technology for real-time communication and multilingual support.
Enabled farmers to list produce, manage orders, and receive payments securely on the platform.
Implemented features for pricing strategies and demand prediction for farmers.
Improved farmer income through direct sales without intermediaries, leading to fairer pricing.
Enhanced consumer access to fresh, traceable produce with reduced food waste.
Promoted sustainable agricultural practices by minimizing transportation and supporting local sourcing.