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September 10, 2025JURNAL AKUNTANSI EKONOMI dan MANAJEMEN BISNIS0 citationsOpen Access

Impact of Product Quality and Promotion on Repurchase Intent Mediated by Customer Satisfaction

The Influence of Product Quality and Promotion on Repurchase Intent, with Customer Satisfaction as the Mediating Variable

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Authors

AAAmar AmarHMHimawan Mochtoha

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Overview

Quantitative analysis reveals customer satisfaction mediates effects of product quality and promotion on repurchase intention.

Key Points

  • Repurchase intention increases as both product quality and promotion enhance customer satisfaction.
  • Data analysis via structural equation modeling shows significant positive relationships among studied variables.
  • Descriptive quantitative research involved 115 individuals who made multiple purchases, reinforcing reliability.
  • Findings suggest improving product quality and marketing strategies is essential for sustaining customer satisfaction.

Cite This Study

Amar et al. (2025) studied this question.

synapsesocial.com/papers/68c1aab854b1d3bfb60e2b90https://doi.org/10.30871/jaemb.v13i1.9889
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