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January 23, 2026College Athletics and the Law0 citations

Professor examines organizational culture in sports

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LELois Elfman

Key Points

  • To explore the impact of changing financial dynamics on organizational culture within college athletics.
  • Qualitative analysis of current college athletics practices
  • Discussion of financial aspects like name, image, and likeness regulations
  • Examination of workplace changes facing athletics administrators and coaches
  • Highlighted the contentious nature of financial distribution in college athletics
  • Identified challenges faced by administrators and coaches due to changing norms
  • Discussed the implications for student-athletes in navigating these changes

Abstract

In this somewhat chaotic time in college athletics, student‐athletes have many opportunities to make money through name, image, and likeness. How the 2. 8 billion in the House settlement will be distributed is a contentious subject, and the athletics administrators and coaches face an ever‐evolving workplace.

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Cite This Study

Lois Elfman (2026) studied this question.

synapsesocial.com/papers/69730f34c8125b09b0d1efechttps://doi.org/10.1002/catl.70015
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