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April 22, 2026Iconic Research and Engineering Journals

Augmented Reality in Retail Marketing: Customer Experience Enhancement and Technology Adoption Barriers

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Authors

DJDr. Shravasti JainDDDr. Pranab Deb

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Overview

Research demonstrates improvements in customer engagement using AR in retail, suggesting a need to address adoption barriers.

Key Points

  • This paper aims to explore how Augmented Reality impacts customer experience in retail and identifies barriers to its adoption.
  • Analysis of market data from 2020 to 2022
  • Assessment of customer engagement metrics
  • Evaluation of adoption barriers
  • AR retail market projected to grow from USD 2.22 billion in 2022 to USD 11.64 billion by 2033
  • Products with AR content achieve 94% higher conversion rates
  • Implementation of AR leads to a 25% reduction in product returns

Cite This Study

Jain et al. (2025) studied this question.

synapsesocial.com/papers/69e865d76e0dea528ddea56bhttps://doi.org/10.64388/irev8i8-1716690
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