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April 25, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS0 citationsOpen Access

AI-Driven Advertising Strategies and Their Impact on Policyholder Decision-Making in Life Insurance

RPRAJANI PARCHADPDR. NIDHI PATIDAR

Key Points

  • This research aims to assess how AI-driven advertising strategies affect policyholder decision-making in life insurance.
  • Randomized trial design
  • Evaluation of various AI-driven advertising strategies
  • Analysis of policyholder response to different advertisements
  • Increased decision-making efficiency by 25% among policyholders exposed to AI-based ads (p<0.05)
  • Higher engagement rates observed with personalized advertising strategies
  • Significant correlation (r=0.78, p<0.01) between AI-driven ads and policy uptake

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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Cite This Study

PARCHA et al. (2026) studied this question.

synapsesocial.com/papers/69ec5a2588ba6daa22dabc01https://doi.org/10.56975/ijrar.v13i1.330554
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