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Media plays a fundamental role in shaping public opinion and discourse, with print media serving as a primary source of news and information worldwide. This research critically analyzes news coverage within the print media landscape of Sri Lanka, a country marked by diverse socio-political complexities. Through in-depth interviews with journalists, editors, media analysts, and academics, the study examines media bias, agenda setting, framing of conflict and ethnic issues, representation of minorities, and the influence of political affiliations and ownership structures. Thematic analysis reveals pervasive biases, selective reporting, and challenges in equitable representation. The findings underscore the pivotal role of the media in shaping public perception and discourse, while highlighting the imperative of upholding journalistic ethics and professionalism. Addressing these challenges necessitates fostering media pluralism, promoting diversity in ownership, and ensuring adherence to ethical standards. Ultimately, the study contributes to a deeper understanding of media dynamics in complex socio-political contexts and underscores the importance of a free, impartial, and responsible media in fostering informed public discourse and democratic values.
Tharindu Gamage (2024) studied this question.
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