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February 28, 20260 citationsOpen Access

Microfinance Product Development and Market Penetration Strategies for Youth Entrepreneurs in Cape Town

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MDMampho DlaminiNKNkosana KhumaloSMSipho Mabuse

Key Points

  • The study aims to develop effective microfinance products and strategies for youth entrepreneurs facing capital access challenges.
  • Conducted qualitative research using focus groups and interviews
  • Engaged with microfinance providers, youth entrepreneurs, and industry experts
  • Analyzed preferences for repayment terms and product flexibility
  • 65% of respondents prefer flexible repayment terms to fixed ones
  • Microfinance products must adapt to local market needs to be effective
  • Training programmes for youth entrepreneurs are essential for success

Abstract

Microfinance has emerged as a critical tool for empowering youth entrepreneurs in Cape Town, South Africa, where access to formal finance remains limited. Qualitative research methods were employed to gather insights from focus groups and interviews with microfinance providers, youth entrepreneurs, and industry experts in Cape Town. Youth entrepreneurs face significant challenges in accessing capital, particularly in sectors like agriculture and tourism. The majority of respondents preferred flexible repayment terms (65%) over fixed ones. Microfinance products that offer flexibility and adapt to local market needs are most effective for youth entrepreneurs in Cape Town. Providers should prioritise training programmes for young entrepreneurs, while policymakers should consider incentives for financial institutions to expand microfinance services into underserved areas. Youth Entrepreneurs, Microfinance Products, Market Penetration Strategies, Cape Town

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Cite This Study

Dlamini et al. (2003) studied this question.

synapsesocial.com/papers/69a286eb0a974eb0d3c0244fhttps://doi.org/10.5281/zenodo.18778850
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