PulseExploreJournal ClubDebatesTrendingResearchersJournals
Instagram
HomeExploreJournal ClubTrending
Synapse
⌘+K
Synapse
March 24, 2026International Journal of Business Innovation and Research0 citationsOpen Access

Customer Feedback in the Digital Era: Leveraging Social Media for Product Development

RYRaisha YesminCGChandan GoswamiTSTridib Ranjan Sarma

Key Points

  • The central aim is to explore the role of customer feedback via social media in the product development process.
  • Analyzed various social media platforms for customer feedback patterns
  • Identified key trends in feedback related to product development
  • Evaluated feedback impact on design and features of products
  • Increased alignment of products with customer expectations based on feedback
  • Enhanced engagement between companies and customers through social media
  • Notable improvements in product success rates linked to active customer input

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Ask AI
Helpful
Bookmark
Share
View Full Paper

Cite This Study

Yesmin et al. (2025) studied this question.

synapsesocial.com/papers/69c2296aaeb5a845df0d3cd5https://doi.org/10.1504/ijbir.2025.10077205
Ask AI
Helpful
Bookmark
Share
View Full Paper

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Role of Digital Technologies and Social Media Marketing in Shaping Consumer Behaviour and Engagement2026
  2. 2Does online review given by actual shoppers impact brand attitude of e-commerce platforms2026
  3. 3The spread of social media communication and its impact on firm reputation and performance: moderation of miscommunications2026
  4. 4Leveraging social media vetting in small business for talent acquisition: a qualitative study2026
  5. 5Digital horizons: navigating the e-commerce evolution in emerging markets2026