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August 1, 1991Journal of Marketing Research4,715 citations

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

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WDWilliam B. DoddsTulane UniversityKMKent B. MonroeUniversity of Illinois Urbana-ChampaignDGDhruv GrewalFlorida State University

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Abstract

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...

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Cite This Study

Dodds et al. (1991) studied this question.

synapsesocial.com/papers/69d8f9da1ab91f1400bedeechttps://doi.org/10.2307/3172866
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Framing Effects on Buyers' Subjective Product Evaluations1987 · 206 citations
  2. 2Statistical Methods for Meta-Analysis1988 · 10,484 citations
  3. 3Some Consequences of the Habit of Judging Quality by Price1944 · 353 citations
  4. 4Essentials of Behavioral Research: Methods and Data Analysis1984 · 3,968 citations
  5. 5the Effect of Brand and Price Information on Subjective Product Evaluations1985 · 591 citations