The main purpose of this research is to investigate the factors influencing sustainable consumption behavior in Türkiye and to reveal the behavioral theories applied in studies related to sustainable consumption behavior. The systematic literature review conducted on 93 articles revealed that the most common independent variable discovered to influence Turkish consumers’ sustainable purchasing behavior is sustainable consumption intention. Gender, education level, and environmental concern, income level and attitude toward green consumption behavior are among the independent variables that were found to have a significant impact on sustainable consumption behavior. The Theory of Planned Behavior is the most frequently used framework among the studies. While most research approaches the topic from a general consumer behavior perspective. The fact that this research is one of the pioneering studies conducted on solely on consumers in Türkiye on the subject and takes a comprehensive approach to it is seen to add to its relevance.
Gediz et al. (2026) studied this question.