Corporate Social Responsibility: A Path to Sustainable Business Practices

Business is not merely a profit-making occupation but a social function which involves certain duties and requires that appropriate ethics are followed. Social responsibility indicated personal obligation of people, as they act in their own interest to ensure that the rights and legitimate interests of others are not sacrificed by their behavior and action. The shareholders, the suppliers of resources, the consumers, the employees, the local community and society are affected to a great extent by the way an enterprise functions. So it becomes very important for the business enterprise to be socially very responsive to maintain a social balance between the opposing interests of these groups. This paper provides a complete look about social responsibility in present scenario. And suggest suitable measures to overcome the problems.