Evaluating the Impact of Social Media Management on Business Growth

Abstract This study examines the relationship between strategic social media management and business growth through a mixed-method approach combining survey data from 43 respondents and comparative analysis of social media performance metrics from leading brands. The research investigates how effective social media management practices influence customer engagement, brand visibility, and ultimately business growth. Findings reveal that 51.2% of businesses experience significant growth through strategic social media management, with Instagram emerging as the most effective platform for engagement (4.5% average engagement rate) and conversion (5% sales conversion rate). The study provides actionable recommendations for businesses seeking to leverage social media for sustainable growth in the digital marketplace. Keywords: Social Media Management, Business Growth, Digital Marketing, Customer Engagement, Brand Performance