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October 1, 2024Journal of Visual Political Communication0 citations

Analysing political activism from below: A study of stickers in the Swiss semiotic landscape

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KGKellie GonçalvesFEFederico ErbaFSForugh Semadeni

Key Points

  • Stickers serve various functions in political activism, acting as a unique medium for expression and communication.
  • Key evidence shows stickers have transitioned into a form of street art, combining aesthetic and political messages since the 1970s.
  • This analysis employs a semiotic approach to understand stickers as signs within their sociocultural context in Switzerland.
  • The findings support the view that stickers as street art can democratize the display of political and economic issues.

Abstract

As ephemeral and mobile signs, stickers have extremely diverse functions. While they have been used since the 1970s for primarily political reasons, stickers are a common sign to be found in a range of places and contexts, such as bathrooms, car bumpers, lampposts and laptop covers (to name a few), and are imbued with informal regulatory and commercial purposes as well as artistic value. The form, function and aesthetic value of stickers have increased so much in recent years that scholars such as Cecilia Schøler Nielsen and Hannah Awcock acknowledge stickers as a contemporary form of street art that is equipped to multimodally and semiotically display sociocultural and political–economic issues democratically.

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Cite This Study

Gonçalves et al. (2024) studied this question.

synapsesocial.com/papers/68af6595ad7bf08b1eae54d1https://doi.org/10.1386/jvpc_00042_1
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