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September 10, 2025Deleted Journal

Consumer Perception of Fast Fashion: Analysis The Role of Environmental Knowledge and Monetary Benefits In Purchase Intention Using The Theory of Planned Behavior

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Authors

AMAnanya MalikRLRatna Lindawati Lubis

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Overview

Quantitative analysis reveals environmental knowledge and monetary benefits influence purchase intentions in fast fashion consumers, suggesting pathways to enhance awareness.

Key Points

  • Environmental knowledge significantly impacts perceived behavioral control, affecting purchase intentions.
  • Monetary benefits positively influence brand attitude but create perceived betrayal, reducing purchase intentions.
  • The study analyzed the responses of 134 Indonesian consumers using SEM-PLS to derive insights on fast fashion.
  • Lack of environmental knowledge among consumers highlights the need for improved awareness and education.

Cite This Study

Malik et al. (2025) studied this question.

synapsesocial.com/papers/68c193f19b7b07f3a0617fb5https://doi.org/10.62194/xr9jw930
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