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This is a Quantitative Study study.

"Artificial Intelligence in Commerce: A Holistic Analysis of Operational, Customer Experience, and Competitive Strategy Transformations Among SMEs and Emerging Markets"

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Analysis reveals AI boosts operational performance and customer experience in SMEs, suggesting long-term strategies are essential.

AI adoption in SMEs increased significantly from 10% in 2018 to 45% in 2025, indicating rapid technological integration.
Operational cost savings rose from 5% to 30% and efficiency gains improved from 5% to 33%, showcasing financial benefits.
Barriers such as talent gaps have declined from 70% to 54%, yet integration issues persist with legacy systems at 62%.
Findings support AI's shift from operational tool to a vital driver of customer value creation and competitive advantage.

Aman Gupta (2025) studied this question.

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View Full Paper

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Authors

Analysis reveals AI boosts operational performance and customer experience in SMEs, suggesting long-term strategies are essential.

AI adoption in SMEs increased significantly from 10% in 2018 to 45% in 2025, indicating rapid technological integration.
Operational cost savings rose from 5% to 30% and efficiency gains improved from 5% to 33%, showcasing financial benefits.
Barriers such as talent gaps have declined from 70% to 54%, yet integration issues persist with legacy systems at 62%.
Findings support AI's shift from operational tool to a vital driver of customer value creation and competitive advantage.

Aman Gupta (2025) studied this question.

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