Influence of Digital Marketing, Online Customer Reviews, and Product Quality on Purchasing Decisions of Muhammadiyah University of Sidoarjo Students on Shopee E-Commerce

This research aims to find out the results of research and discussion regarding the Influence of Digital Marketing, Online Customer Reviews, and Product Quality on Purchasing Decisions of Muhammadiyah University of Sidoarjo Students on E-Commerce Shopee with a data collection method through distributing questionnaires directly, namely using Google Form to 100 respondents. is a student who uses Shopee. According to the findings of this research, it is known that Digital Marketing has a partial influence on Purchasing Decisions. Online Customer Reviews have a partial influence on Purchasing Decisions. Product quality partially influences purchasing decisions