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Abstract: This study aims to address day-to-day business challenges by utilizing a robust business intelligence tool. The objective of this study is revolve around enhancing data management and analysis within the organization, specifically using Power BI as a powerful tool. To leverage the capabilities of Power BI (Business Intelligence) to solve various business problems encountered on a daily basis. By harnessing the features and functionalities of this tool, organizations can gain insights, make data-driven decisions, and improve overall operational efficiency. To establish effective data management practices within the organization, particularly in relation to Power BI. This involves structuring and organizing data in a way that optimizes its accessibility, accuracy, and relevance. By effectively managing data, organizations can ensure reliable and efficient decision-making processes. To focuse on analyzing the performance of the firm using Power BI. By utilizing the tool's visualization capabilities, organizations can generate interactive reports and dashboards that provide a comprehensive overview of the firm's performance metrics. This analysis enables stakeholders to identify areas of improvement, evaluate key performance indicators, and make informed strategic decisions.
Ezhilarasi et al. (2024) studied this question.