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The starting point of this article was to understand how digitalisation strategies can influence the way a business operates.There is no surprise that research on digital transformation has recently attracted a lot of interest among academics.Countries, cities, industries, companies, and people face the same challenge of adapting to a digital environment.The phenomenon of digital transformation always tends to be complicated, ambiguous, challenging, and with unplanned managerial tasks for organisations.The success rate of such digital transformations is very low due to rapid changes in technologies.Digital transformation through these technologies requires a fundamental change in organisational processes, technology, and people's behaviour.Through a systematic review of the literature, it was found that digitally mature businesses focus on integrating digital technologies such as social, mobile, and analytics in the service of transforming the way businesses operate.A unique aspect of digital transformation is that risk-taking is becoming a cultural norm as more and more digitally advanced companies seek new levels of competitive advantage.
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Nicoleta Cristache
Oana Pricopoaia
Marian Năstase
ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH
Laurentian University
West University of Timişoara
Bucharest University of Economic Studies
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Cristache et al. (Wed,) studied this question.
www.synapsesocial.com/papers/68e650bab6db6435875e152a — DOI: https://doi.org/10.24818/18423264/58.2.24.11
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