Growth of E-Commerce and Rural India

Abstract: E-commerce is the trading of products and services through the medium of the Internet. In this paper, we present factors that are fuelling growth in the e-commerce sector inIndia. The methodology of my study is fromsecondary sources such as articles, journals, reports, papers, blogs, and conference proceedings. E-commerce is one of the fastest-growing businesses, with India having great investment market potential. There has been a huge surge in investment since last year and more is expected in coming years. The rapid growth in the use of mobile and internet users has facilitated e-commerce business in both urban and rural cities. India'se-commerce revenue is expected to jump from 30 billion in 2016 to 120 billion in 2020, growing at an annual rate of 51%, the highest in the world, according to a joint ASSOCHAM- Forrester study paper.