Green thinking: impact of smart technologies on supply chain management

Purpose The purpose of this research is to determine how supply chain management (SCM) might be less affected by COVID-19 by using innovative technologies such as the Internet of Things (IoT), eco-friendly corporate practices and other digital advancements. It strongly emphasizes the use of technology to improve supply networks’ and Omani firms’ performance. Design/methodology/approach Using a mixed-methods research strategy, this study integrates both qualitative and quantitative approaches. It involves a survey and interviews with supply chain and IT managers from various industries in Oman to gather data and evaluate the impact of technology on SCM. Findings This study finds that IoT capabilities, smart technologies (STs) and green practices significantly mitigate COVID-19 impacts on SCM. The performance of the supply chain and the business are both improved by these technologies’ positive effects on integrating various supply chain elements, such as suppliers, internal processes and customer relations. Research limitations/implications The main constraint of this study is its concentration on businesses in Oman, potentially restricting the applicability of its findings to broader contexts. Future studies could investigate similar frameworks across various geographic and industry settings. Practical implications The findings suggest that incorporating STs into SCM is crucial for enhancing operational efficiency and resilience against disruptions such as COVID-19. This offers valuable insights for managers and policymakers in adopting technology-driven strategies for SCM. Social implications This study highlights the significant role of technology in sustaining supply chains during pandemics, thereby supporting economic stability and societal well-being. It underscores the importance of technological advancements in maintaining supply chain continuity in challenging times. Originality/value By empirically examining the effect of emerging technologies on enhancing SCM in the context of the COVID-19 pandemic, specifically in the Oman market, this research makes a unique contribution to the body of knowledge.