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This is a Quantitative Study study.

October 15, 2025Open Access

Consumer Preference towards Online over Conventional Mode of Shopping: A Case Study of Hassan City in Karnataka

Key Points

A significant inclination towards online shopping was found among consumers in Hassan City, revealing changing shopping habits.
Primary data from 100 respondents indicated varied preferences based on age, occupation, and income levels.
Analysis utilized a structured questionnaire designed to capture consumer attitudes and behaviors towards shopping modes.
Findings suggest that understanding consumer preferences can help retailers improve their strategies in both online and conventional markets.

Abstract

The Current Study examines the factors influencing consumer inclination towards Online Shopping as compared to Conventional Retail Shopping. This Study is based on Primary Data collected from Hundred Respondents representing different Age Groups, Occupations and Income Levels through a Structured Questionnaire. The Study attempts to find out the preference of consumers towards Online Shopping over Conventional Shopping in Hassan City of Karnataka. It also highlights various factors a customer considers before arriving at a purchase decision online. The major emphasis of this study is on to the products which a consumer prefers to purchase on Conventional Basis, that is, Offline.

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C K VENKATESH (Sat,) studied this question.

www.synapsesocial.com/papers/68efbd16d61273c8652d7fc8 — DOI: https://doi.org/10.36948/ijfmr.2025.v07i05.57460

Consumer Preference towards Online over Conventional Mode of Shopping: A Case Study of Hassan City in Karnataka

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