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January 17, 2026Siddhant- A Journal of Decision Making0 citations

Communication and Rasa Theory of the Indian Knowledge System

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SJShilpa JoshiSJSameer Joshi

Key Points

  • The study aims to explore how Rasa Theory enhances communication through emotional understanding.
  • Analyzing the principles of Rasa Theory from 'Natya Shastra'
  • Examining applications of emotions in communication strategies
  • Investigating Rasa Theory's relevance in cross-cultural and organizational contexts
  • Rasa Theory improves emotional expression and understanding in communication
  • The application of Rasa enhances empathy and emotional intelligence
  • Rasa-based approaches positively influence interpersonal and organizational interactions

Abstract

AbstractThe importance of Rasa Theory, an old Indian aesthetic and emotional framework, in improving success ful communication is examined in this essay. Rasa Theory, which has its origin in the “Natya Shastra,” divides human emotions into nine rasas, or emotional flavors, and provides information on how emotions are expressed and resonate. We look at how emotional intelligence, empathy, and nuanced expression are fostered by comprehending and putting Rasa Theory into practice, which can enhance communication. Our study explores how “Rasa Theory” might influence communication tactics in a range of settings, such as cross-cultural, organizational, and interpersonal communication. This study intends to advance understanding of the function of emotions in successful communication by examining the correlation between “Rasa Theory” and communication.

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Cite This Study

Joshi et al. (2025) studied this question.

synapsesocial.com/papers/696b26d7d2a12237a934a086https://doi.org/10.5958/2231-0657.2025.00061.7
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