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January 22, 2026Critical Studies in Men’s Fashion0 citations

A fashion anthropologist on eBay: Locating, bidding, collecting and ethnographically wearing second-hand menswear

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JBJoshua M. Bluteau

Key Points

  • The aim is to explore the cultural implications of acquiring and wearing second-hand menswear from online sources.
  • Engaged in ethnographic research with bespoke tailors and sartorialists
  • Amassed a collection of British menswear through eBay
  • Analyzed the processes of bidding, collecting, and wearing garments
  • Identified the significance of the collection as more than mere research artifacts
  • Revealed insights into the cultural practices surrounding second-hand fashion

Abstract

I have had a long love affair with the online auction website eBay. However, whilst conducting research with bespoke tailors in London and a network of Instagram sartorialists, this love grew into an obsession. Throughout this period of research I amassed a collection of mostly British menswear that resulted from this work, but which frequently languished in wardrobes, unloved and unseen. More recently I have returned to this collection to re-examine it, not merely as the consequence of research, but as a fertile resource in its own right. This article engages with a collection of garments from Joshua Kane, Paul Smith, Alexander McQueen, Anderson and Sheppard, Mark Powell and A Child of the Jago, among others, but primarily examines a process. This ranges from the routine of bidding for specific articles of clothing on online auction sites, to the process by which a collection is subsequently amassed, neglected and rediscovered. By considering the purchasing, collecting and ethnographic wearing of these items as part of a multi-stranded methodological toolkit, questions will be asked as to the role of acquiring and living with garments as a means of understanding them.

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Cite This Study

Joshua M. Bluteau (2025) studied this question.

synapsesocial.com/papers/6971bd90642b1836717e23a0https://doi.org/10.1386/csmf_00096_1
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