Ride-Sharing Services in Regional Context: Consumer Attitudes and Reuse Intentions in Western Hungary

This study examines consumer attitudes and experiences related to ride-sharing services in the Western Transdanubia region of Hungary. Despite the growing global popularity of shared mobility solutions, there is little empirical evidence on regional consumer acceptance patterns in the Hungarian context. Based on a structured questionnaire survey involving 500 respondents, this research explores the relationship between satisfaction with past ride-sharing experiences and the intention to reuse such services in the future. The results reveal a high willingness to reuse among those who have already tried ridesharing, yet the correlation analysis shows that satisfaction dimensions alone are not significant predictors of reuse intention. In contrast, attitudinal factors, such as preference over other transport modes, willingness to make recommendations, and perceived accessibility, exhibit strong correlations with acceptance of ride-sharing. The findings emphasise the key role of attitudes and trust in shaping consumer decisions. The paper contributes to the literature by providing regionally grounded empirical insights and offers practical and policy-level recommendations to support the diffusion of sustainable shared mobility services.