ABSTRACT This study was conducted to identify the relationship between the choice attributes of ChatGPT and the positive emotions, satisfaction, and future behavioral intention among users who have experience using ChatGPT in travel‐related matters. To conduct this study, tourists who used ChatGPT for travel‐related purposes within the past year were selected through a rigorous screening process, and a total of 293 valid responses were obtained for analysis. Afterwards, this study confirmed the choice attributes of ChatGPT through a review of previous research. The study's outcomes indicated that positive emotions were significantly affected by perceived usefulness and perceived ease of use, while informativeness and parasocial interaction showed no significant effect. Additionally, positive emotions and satisfaction were observed to have simple and multiple mediating effects in the relationship with behavioral intention.
Choi et al. (Thu,) studied this question.