Steeped in misinformation: Unpacking the health risk and marketing tactics of diet and weight loss teas.

BackgroundDiet teas marketed for weight loss remain understudied despite growing consumer use and potential health risks.ObjectiveThis study examined the marketing practices, labeling, and regulatory disclaimers of diet teas sold in culturally specific grocery stores.MethodsWe conducted a content analysis of 12 diet teas sold across three Asian-oriented grocery stores in Connecticut. Packaging was systematically reviewed for ingredients, health claims and benefits, warnings, labeling format, and disclaimers using a team-developed codebook and iterative thematic coding.ResultsThe majority (58.3%) displayed Supplement Facts panels; 66.7% included FDA disclaimers. Marketing claims emphasized natural ingredients, detoxification, slimming and thin imagery, and ancient remedies. Four themes were identified: slimming and weight loss imagery, "natural" and "herbal" health claims, caffeine-free or gentle detox positioning, and use of regulatory disclaimers to appear trustworthy.ConclusionsThese teas employ strategic marketing that may obscure health risks and appeal to vulnerable populations, including adolescents.