Kváziinkluzívne Komunikačné Správanie Ako Novodobý Trend

Abstract The present study focuses on the identification and characterisation of manifestations of quasi-inclusive communicative behaviour in the context of the mediasocial environment. The text emphasises the pivotal function of social media in the process of mediating social reality, a phenomenon that is intrinsically linked to alterations in communication practices that are influenced by the logic inherent in media. It is imperative to emphasise the significance of elucidating the fundamental characteristics of media reality, which serves as a conducive milieu for the cultivation and augmentation of quasi-inclusive communication practices. The concept of quasi-inclusiveness in relation to network communication is interpreted in two aspects: The first result is due to the pragmatization (instrumentalisation) of inclusive comprehensibility, as demonstrated through the analysis of media-scientific communication. The second result is a communication strategy, as demonstrated through the analysis of media-political communication. Drawing upon an analysis of media-scientific and media-political communications, the study interprets the key attributes of quasi-inclusive communicative behaviour. In the current socio-cultural context, such behaviour is perceived as an effective mode of interaction and is gradually becoming a communication trend beyond just social media. The study indicates a substantial shift in the manner in which experts and political figures engage with the general public, whereby quasi-partner communication, founded on quasi-inclusive communicative techniques, assumes a predominant role. This prompts further inquiry into the mounting influence of populism in social praxis, as it seamlessly integrates into public discourse, influenced by the forces of entertainment culture and intellectual simplicity.