Post-pandemic, Indian hospital chains have been increasingly expanding their bed capacity, either by constructing new hospitals or acquiring existing healthcare infrastructure in select markets. (1, 2,) A frequent strategy cited for attracting both domestic and international patients is “medical tourism” or “medical value travel.” This paper examines the concept of patient experience and argues that, for India to become a competitive medical tourism destination, hospital operators must prioritize the development and enhancement of patient experience initiatives. By focusing on the quality of patient interactions and care, Indian hospitals can better attract patients from abroad while ensuring sustainable growth and improved healthcare outcomes.
Clark et al. (2025) studied this question.