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February 2, 2026Journal of Family & Consumer Sciences0 citations

From Knowledge to Intention: Education’s Role in Sustainable Apparel Choices

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AWAmy L. WilliamsBWBrian K. WarnickDBDonna Marie Brown

Key Points

  • The research aims to assess how fashion sustainability education impacts students' intentions to choose sustainable apparel.
  • Utilized a pre-test/post-test quasi-experimental design
  • Involved two online learning modules on sustainable practices
  • Assessed attitudes, subjective norms, and knowledge improvements
  • Significant improvements in students' attitudes toward sustainable apparel
  • Enhanced subjective norms regarding sustainable consumption
  • Increased knowledge about sustainable practices among participants

Abstract

This study investigated the influence of fashion sustainability education on college students’ intentions to adopt sustainable apparel choices. Using a pre-test/post-test quasi-experimental design, the research involved two online learning modules focusing on sustainable practices. The findings revealed significant improvements in students’ attitudes, subjective norms, and knowledge regarding sustainable apparel following the intervention. These results underscore the pivotal role of Family and Consumer Sciences (FCS) educators in shaping consumer behavior by integrating sustainability concepts into curricula. The implications suggested that targeted educational strategies can empower students to make informed choices and advocate for sustainable consumption practices within the fashion industry, fostering a generation of responsible consumers.

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Cite This Study

Williams et al. (2025) studied this question.

synapsesocial.com/papers/6980fe13c1c9540dea80fce6https://doi.org/10.14307/jfcs117.4.22
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