The Role of Formula 1’s Digital Engagement Strategy in Expanding Audiences and Strengthening Brand Equity

Key Points

• The aim is to investigate how Formula 1's digital engagement strategies affect audience growth and brand equity.
• Analysis of digital marketing strategies employed by Formula 1
• Evaluation of audience reach on various digital platforms
• Assessment of brand equity metrics before and after campaigns
• Increased audience engagement across digital channels
• Higher brand recognition and loyalty among fans
• Significant improvements in brand equity scores post-engagement initiatives