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February 5, 2026Journal of Historical Pragmatics0 citationsOpen Access

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JBJosh Brown

Key Points

  • The paper investigates how politeness strategies are employed in Renaissance merchant letters to negotiate trade.
  • Analysis of two case studies involving merchant letters from the late-fourteenth and early-fifteenth centuries.
  • Examination of the linguistic features associated with politeness and mitigation in correspondence.
  • Focus on indirect requests in the context of historical trade negotiations.
  • Successful negotiation highlighted through the use of indirect requests in letters.
  • Findings reveal the role of politeness in facilitating trade relationships among merchants.
  • Insights into the linguistic manifestations of requests and their impact on negotiation outcomes.

Abstract

Abstract This paper details two case-studies in which politeness strategies are conveyed through practices of mitigation in Italian merchant letters during the Renaissance. The first case-study concerns the successful negotiation of trade practices between Italian merchants working in London with the “merchant of Prato”, Francesco di Marco Datini. The second case-study looks at the collaboration between local merchants from Milan and the Datini merchants back in Tuscany. How were practical goals requested and achieved? And what were the linguistic manifestations of such requests? What “work” is language doing when we examine the pragmatics behind (im)politeness in letter writing? This article aims to investigate these questions in a corpus of merchant letters from the late-fourteenth and early-fifteenth centuries. The results show that negotiation occurs through indirect requests, shedding further light on how politeness is expressed in a framework of historical pragmatics.

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Cite This Study

Josh Brown (2026) studied this question.

synapsesocial.com/papers/6984358ff1d9ada3c1fb4840https://doi.org/10.1075/jhp.00080.bro
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