Two Pathways to Digital Flourishing: How Meaning and Positivity Orientations Shape Online Behavior and Well-Being

As social media becomes increasingly embedded in daily life, understanding the psychological mechanisms that shape users’ digital experiences is essential for promoting healthy, sustainable digital behavior. This study examines two motivational life-orientation strategies—prioritizing meaning and prioritizing positivity—and investigates how they are differentially associated with patterns of social media use, digital flourishing, and psychological well-being. A sample of 414 adults completed validated measures of digital and psychological outcomes, including a Hebrew adaptation of the Digital Flourishing Scale (DFS), and measures of prioritizing meaning and prioritizing positivity. Across seven regression models, prioritizing meaning was consistently associated with more adaptive digital outcomes, including lower screen time, reduced FoMO, higher digital flourishing, greater self-compassion, and lower psychopathology. In contrast, prioritizing positivity was associated with greater social media engagement and elevated social comparison but showed no associations with digital flourishing or psychological well-being. These findings support a dual-pathway framework, suggesting that meaning-oriented individuals tend to interact with digital platforms more intentionally and resiliently, whereas positivity-oriented individuals engage in more affect-driven and evaluative patterns that do not translate into well-being benefits. The study advances current understanding of digital behavior by identifying motivational factors that shape how users navigate online environments and highlights implications for designing digital well-being interventions and platform features.