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February 8, 2026SHILAP Revista de lepidopterología0 citationsOpen Access

Strategic Business Development Through Product Differentiation at PT Galang Prakarsa Sodara

Strategic Business Development Through Product Differentiation: Case Study PT Galang Prakarsa Sodara (GPS)

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Authors

APAhmad Heko PulunggonoHHHarianto HariantoYAYudha Heryawan Asnawi

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Overview

Case analysis formulates strategies for product differentiation and market growth in the processed food sector, suggesting enhanced competitive positioning.

Key Points

  • The research aims to improve PT GPS’s business strategy through internal and external analysis and prioritization of strategies.
  • Conducted interviews and surveys with industry experts for primary data.
  • Analyzed company records and reports as secondary data sources.
  • Used SWOT analysis to generate strategies and prioritize them with the A’WOT method.
  • Employed VRIO and Porter’s Five Forces for comprehensive business analysis.
  • Identified nine strategies for business improvement.
  • Top priorities included optimizing product quality and enhancing distribution.
  • PT GPS positioned in Quadrant II (grow and build) of the IE matrix.
  • Focus on product differentiation to strengthen competitive position.
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Cite This Study

Pulunggono et al. (2026) studied this question.

synapsesocial.com/papers/6988278b0fc35cd7a88466c2https://doi.org/10.31538/iijse.v9i1.8621
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Also Consider

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  5. 5Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ2024