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February 8, 2026SAGE Open0 citationsOpen Access

Personality Profiles in Online Job Advertisements: Applying a Weighted Closed Vocabulary Approach to Identify Generic Profiles and Clusters

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MRMarc R.H. RoedenbeckMHMarcel Herold

Key Points

  • The research aims to identify personality profiles in online job advertisements using a weighted vocabulary approach.
  • Scraped a large dataset of 151,000 online job advertisements from a German job portal.
  • Selected a sample of 3,239 job ads based on Porter’s Value Chain and job functions.
  • Utilized natural language processing for data pre-processing and analysis of predefined words.
  • Identified that 0 to 12 words describing personality are commonly used across job ads.
  • Found higher personality attribute values in HR, sales, and finance positions compared to the average.
  • HR positions exhibited above-average loadings for all personality dimensions, especially conscientiousness and agreeableness.

Abstract

On the background of the supplementary applicant-job fit theory, this study tests the application of a weighted closed vocabulary approach as introduced by Ostendorf on a large corpus of online job advertisements (OJA). Therefore, a large dataset of online job advertisements (OJAs) was scraped from a German job portal ( N = 151k), and a sample ( n = 3,239) was selected based upon Porter’s Value Chain and corresponding job functions. The dataset was pre-processed with techniques of natural language processing, and the predefined words extracted from the OJAs were weighted with the average subject matter expert rating, as offered in the vocabulary of Ostendorf. The results reveal that, first, 0 to 12 words describing personality are used across OJAs, second, that HR, sales, and finance positions show values higher than sample mean (3.22), third, that HR positions show loadings across all dimensions of personality above the sample means (extroversion: 2.32, agreeableness: 3.98, conscientiousness: 4.28, emotional stability: 3.54, openness: 2.0) followed by sales. The job profiles being significantly parallel on equal levels are HR clerk and referee, as well as IT, R&D, and procurement. While conscientiousness is reported to be an important predictor of performance, our study showed only low to average importance in OJAs.

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Cite This Study

Roedenbeck et al. (2026) studied this question.

synapsesocial.com/papers/698828770fc35cd7a8847f9chttps://doi.org/10.1177/21582440251410723
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