YouTube is a de facto learning environment for athletes seeking fast, actionable nutritional guidance, yet platform dynamics may favor simplified or testimonial narratives over evidence-aligned messages. This study maps Spanish-language sports-nutrition videos to clarify who is most visible, how advice is framed, and what users encounter first. We conducted a cross-sectional, mixed-methods study of 558 YouTube videos on pre/post-exercise nutrition and supplementation. Data was coded for video types (divulgation/testimonial), claim presence, evidence links, and creator status (professional/non-professional). Exposure-adjusted metrics (View Ratio, Viewer Interaction) and nonparametric tests summarized distributions. An undirected network generated centrality rankings to select qualitative samples. Thematic analysis of titles and descriptions identified recurring rhetorical patterns and discourse modes. Divulgation videos predominated (97.3%). Evidence links were rare (0.2%). Exposure and interaction were right-skewed, indicating concentrated visibility. Non-professionals produced most videos, with older uploads and higher daily view accrual; however, interaction per view was similar across groups. Qualitative synthesis revealed two dominant discourse modes, scientific–cautious and experience–testimonial. Oversimplification and motivational cues clustered in testimonial/non-professional items; instructional language and scarce evidence links concentrated in professional/divulgation items. In Spanish sports-nutrition content, visibility is concentrated, and creator identity shapes advice framing. Evidence-aligned messages can compete when expressed with clear athletic framing, explicit caveats, and links to trustworthy sources.
Pastor-González et al. (2026) studied this question.