Abstract There has been growing public interest in traditional cheese production and consumption over the past decade, in contrast to the 1990s and 2000s, when food safety regulations excluded traditional cheesemakers from Turkey’s dairy commodity chains. This article focuses on two cheeses, Kars Kaşarı and Boğatepe Gravyeri, designated in 2015 with national Geographical Indication and international Slow Food Presidium labels. Drawing on archival and long-term ethnographic research, we trace the historical trajectory of commercial dairying in Kars and its articulation and disarticulation within national and international commodity chains. Against the backdrop of twentieth-century transformations, we investigate how place-based labels have contested neoliberal agricultural policies that imposed industrialization and standardization on the dairy sector. We argue that the re-articulation of Kars in the 2010s relied on community development and collective action, and practices negotiating between tradition and standardization to establish new conventions of quality. This article conceptualizes re-articulation as a transformative socio-ecological process rather than a simple reversal of disarticulation. It demonstrates how peripheral regions re-enter markets through locally negotiated strategies balancing standardization, authenticity, and solidarity. It also foregrounds material and ecological relations, recognizing the agency of non-human elements – such as pastures and artisanal tools – in shaping value and quality.
Tatari et al. (Tue,) studied this question.