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February 12, 2026PLoS ONE0 citationsOpen Access

Design-a-scientist avatar: A new tool for analyzing gender and racial scientist stereotypes

AJAngelina JoyCMChanning J. MathewsKMKelly Lynn Mulvey

Key Points

  • The study aims to investigate how gender and racial stereotypes influence undergraduate students' creations of scientist avatars.
  • Used Draw-a-Scientist method to assess avatar creation
  • Surveyed 371 US undergraduate students
  • Evaluated participants' explicit STEM stereotypes and color-blind racial attitudes
  • Analyzed skin tone selection related to perceived scientist identities
  • Explored correlations between gender stereotypes and avatar gender representation
  • Found correlations between skin tone saturation and brightness with White or Black avatars
  • Gender stereotypes affected likelihood of creating female scientists
  • Race/ethnicity influenced creation of Black or Latino scientists
  • Highlighted a need for more diverse STEM environments
  • Introduced a digital tool for broad analysis of scientist stereotypes

Abstract

Representations of scientists have been shown to be influenced by gender and racial/ethnic stereotypes, in which scientists have been typically depicted as White males. Such stereotypes can have negative effects on women and ethnic minoritized individuals’ intention to participate in the science, technology, engineering, and mathematics (STEM) fields. The current study used a new method based on the Draw-a-Scientist task to evaluate US undergraduate students’ ( N = 371, M age = 19.10, SD = 1.90) perceptions of scientists via their development of a scientist avatar relative to their explicit STEM stereotypes and color-blind racial attitudes. The skin tone selected for the scientist avatars was also assessed to confirm the utility of the Design-a-Scientist Avatar app. Preliminary results indicated that the saturation and brightness of the skin tones were correlated with scientist avatars described as White or Black. Furthermore, factors such as gender and gender stereotypes were influential for participants’ likelihood of creating a female scientist, and participants’ race/ethnicity, racial/ethnic stereotypes, and color-blind racial attitudes were influential for their likelihood of creating a Black or Latino scientist. The results from this study demonstrate a need for more diverse and inclusive STEM environments and potential interventions to change perceptions around scientists. Moreover, this study introduces a new digital version of the Design-A-Scientist task that can be easily disseminated to collect quantifiable data in the assessment of scientist stereotypes across broader sample populations.

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Cite This Study

Joy et al. (2026) studied this question.

synapsesocial.com/papers/698d6eca5be6419ac0d54a5ahttps://doi.org/10.1371/journal.pone.0341309
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