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February 19, 2026F1000ResearchOpen Access

From ancestral knowledge to digital sales: analysis of the use of e-commerce in Amazonian indigenous communities in Peru

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Authors

MRMg. Victor Hugo Puican RodriguezJDJosé DelgadoMLMaría Cecilia Zavaleta López

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Overview

Analysis explores e-commerce adoption factors in indigenous communities, highlighting cultural and technological challenges.

Key Points

  • The study aims to analyze the factors influencing e-commerce adoption in Amazonian indigenous communities.
  • Quantitative approach with a non-experimental design
  • Surveyed 301 individuals aged 18 to 35 in Bagua, Peru
  • Evaluated dimensions like social influence, technology access, and product variety
  • Low e-commerce adoption due to structural and sociocultural barriers
  • Identified lack of connectivity, technological knowledge, and training opportunities as major issues
  • Social influence and perceived usefulness promote digital platform use

Cite This Study

Rodriguez et al. (2026) studied this question.

synapsesocial.com/papers/6996a7c3ecb39a600b3edc9bhttps://doi.org/10.12688/f1000research.176217.1
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