The study aims to explore how exposure to positive representations of alcohol on social media influences drinking behavior among young adults aged 18 to 24.
Online survey conducted targeting individuals aged 18 to 24 years.
Participants reported their exposure to social media content depicting alcohol use.
Responses on alcohol consumption and desire to drink were collected and analyzed for associations.
A positive correlation was found between favorable alcohol depictions and the desire to drink among participants.
Young adults exposed to more alcohol-related content reported a higher likelihood of alcohol consumption.
Abstract
This survey study investigates the association between exposure to favorable depiction of alcohol use online and alcohol consumption in individuals aged 18 to 24 years.