This study titled “Evaluating the Role of AI in Shaping Marketing Strategies: A Comparative Study of HDFC Bank and ICICI Bank” aims to analyze and compare the impact of AI in marketing practices of these two leading banks. The research focuses on understanding how AI influences customer personalization, satisfaction, and engagement through digital marketing campaigns, AI-driven promotions, and service automation. Primary data was collected through structured questionnaires from bank customers, and secondary data was obtained from journals, annual reports, websites, and research publications. Statistical tools such as percentage analysis, ranking method, chi-square test, and correlation analysis were used for interpretation. The findings reveal that AI plays a significant role in improving marketing effectiveness by providing personalized services, enhancing customer experience, and increasing customer loyalty. The study concludes that both HDFC and ICICI banks are successfully implementing AI-based marketing strategies, though improvements are required in building customer trust and awareness. This research highlights the importance of AI as a key factor in modern banking marketing strategies and provides insights for future advancements in the banking industry.
Mr.J.THARUN et al. (2026) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: