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February 26, 2026European Journal of Technical and Natural Sciences0 citationsOpen Access

Consumer Behavior and Demand for Green Products

SNSilvana NakuçiOZOltjana Zoto

Key Points

  • The aim is to analyze the factors that influence consumer demand for green products within sustainable development contexts.
  • Analyzed consumer behavior patterns related to green product purchases.
  • Examined the influence of environmental awareness and individual attitudes.
  • Assessed the effects of price perception and trust in eco-labels on demand.
  • Higher environmental awareness correlates with increased demand for green products.
  • Positive individual attitudes significantly boost the likelihood of purchasing green products.
  • Trust in eco-labels enhances consumer confidence and willingness to pay for green items.

Abstract

This study analyzes consumer behavior and the factors influencing demand for green products in the context of sustainable development. The study focuses on the role of environmental awareness, individual attitudes, price perception, and trust in eco-label

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Cite This Study

Nakuçi et al. (2026) studied this question.

synapsesocial.com/papers/699fe24b95ddcd3a253e61e3https://doi.org/10.29013/ejtns-26-1-3-11
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