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February 26, 2026International Journal of Indian Culture and Business Management0 citations

Factors influencing adoption of new improved crop varieties among rural farm holds: the case of rice farm holds in Kerala, India

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CRCarol RoseMTM. Israel Thomas

Key Points

  • The study aims to understand the factors that influence the adoption of new improved rice varieties among rural farmers in Kerala.
  • Assessed adoption rates of improved rice varieties using a sample from Kerala
  • Analyzed factors affecting adoption using the Heckman selection model
  • Considered economic factors like cultivation cost and returns
  • Only nine percent of farmers adopted new improved rice varieties
  • Variables such as knowledge, training, and economic benefits significantly influence adoption probability
  • Policies should address not just productivity but also economic factors like cost reduction and market access

Abstract

Rural farm holds continue to use old improved crop varieties act as critical factor for agricultural productivity stagnation. This study aims to assess the adoption rate of improved rice varieties (IRV) with special attention to their release dates and factors affecting adoption of new IRVs at farm hold level in Kerala together with economic factors using Heckman selection model. Only nine per cent of the sample rice farm holds adopted new IRVs and remaining cultivates old IRVs which were released more than 20 years ago. The variables such as knowledge about new IRVs, training and exposure visit and economic benefits in terms of cultivation cost and returns significantly affect adoption probability. The policies exclusively focusing on productivity aspects need to be broadened to consider cost reduction, profit enhancement and complementary gains such as improved market access, value chain etc. for ensuring fair economic returns for farmers from heavy research investments.

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Cite This Study

Rose et al. (2026) studied this question.

synapsesocial.com/papers/699fe35995ddcd3a253e7321https://doi.org/10.1504/ijicbm.2026.151832
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