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February 27, 20260 citationsOpen Access

Mobile Payments in Nairobi's Urban E-Commerce Landscape: An Adoption and Effectiveness Assessment

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OKOdinga Kibe

Key Points

  • The research aims to assess the adoption and effectiveness of mobile payments in Nairobi's urban e-commerce landscape.
  • Conducted surveys and qualitative interviews to gather data on consumer preferences.
  • Evaluated user experiences with mobile payment systems.
  • Analyzed trends in adoption rates and concerns over security.
  • Mobile payments are increasingly adopted due to convenience and cost savings.
  • Security concerns still affect consumer confidence and acceptance rates.
  • E-commerce platforms need to improve user-friendly interfaces to enhance mobile payment adoption.

Abstract

Mobile payments have become an integral part of urban e-commerce in Nairobi, Kenya, facilitating transactions through smartphones and mobile networks. The study employed a mixed-methods approach, combining surveys with qualitative interviews to evaluate consumer preferences and experiences with mobile payment systems. The adoption of mobile payments is on the rise, driven by convenience and cost savings for consumers, though concerns over security persist. E-commerce platforms should prioritise user-friendly interfaces to enhance acceptance rates. Policymakers could support innovation in secure payment systems to boost consumer confidence.

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Cite This Study

Odinga Kibe (2003) studied this question.

synapsesocial.com/papers/69a1357fed1d949a99abf7d5https://doi.org/10.5281/zenodo.18774569
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